Delicious and healthy, bringing care into your daily routine.
BRAND STORY
BRAND STORY
Eat Right, Eat Well – A Way to Love Yourself
In 2019, with the vision of "convenient wellness," we launched Shih-Chuan's second brand: iOiO The brand name combines Chinese and English, symbolizing a fresh spirit within tradition. It brings healthy foods closer to modern life while continuing Shih-Chuan's 60 years of dedication and expertise, taking it onto the global stage.
In Mandarin, iOiO is pronounced "ài wǒ ài wǒ" (love me, love me), expressing that eating right and well is a way to love yourself. It also represents sharing delicious, healthy food with the people you care about. We believe loving yourself is the beginning; loving others is the continuation.
Making Health a Daily Delight
iOiO is dedicated to creating convenient, wellness-focused foods that fit modern lifestyles. Designed for office workers, families, and students, our products are low in additives, easy to carry, and easy to enjoy—making "healthy and delicious" part of everyday life.
We inherit Shih-Chuan's traditional brewing craftsmanship and quality, while integrating innovative thinking and automated technology. Continuously, we offer smarter and lighter food choices. From tradition to modernity, from Shih-Chuan to iOiO, we carry forward not just flavor, but a meaningful connection of care.
Design Philosophy
The name iOiO can also be read as "1010,"
symbolizing an extension and reinterpretation of "perfection" from the Shih-Chuan brand. It carries forward Shih-Chuan's spirit, delivering health and care in a modern way.
Every letter tells its own story.
Symbolizing "love," with a shape reminiscent of a male figure.
Symbolizing "wholeness and the joy of sharing."
Symbolizing "love," with a shape reminiscent of a female figure.
Symbolizing a "mouth," representing the starting point of food.